Souvenir Promotional and View Booklet from Ox Yoke Ranch in Emigrant Montana c1940s

Item Details

Montana, Ox Yoke Ranch, 1940s, Soft cover

Very Good

Souvenir view and promotional booklet from the Ox Yoke Ranch in Emigrant Montana. Includes the original mailer (dated 1940). Built from 1929 – 1930, the Ox Yoke was the first dude ranch in the region to provide guests with “modern conveniences” like bathtubs built into guest quarters and buildings electrified by a small hydroelectric plant that ran off the creek. Charlie Murphy and T.B.Story’s son Malcolm Story ran the ranch together until their partnership dissolved in 1934. Charlie and his wife Peg took over the Ox Yoke with the help of a silent investor until 1941, when Charlie’s death left Peg to keep the ranch afloat. She did so with tenacity and fortitude, managing to stay open even during World War II. Charlie and Peg’s son Jim eventually took over the Ox Yoke along with his wife Gayle. The Ox Yoke remained under Murphy family ownership until 1977, when after three generations, they sold the ranch to outfitter Dennis Fishbaugher. The booklet is 6” x 9” and 16 pages with numerous b/w photographs and a map. Booklet & mailer are very clean. This was mailed to a potential Los Angeles customer.