"X-Ray" promotion card

Item Details

Augusta ME, Lane's List Inc., 1926

fine

1926 promotional card with “X-Ray” window, for Lane’s List, Inc., Augusta, Maine. They guarantee mailing 710,000 copies a month, and promise to provide postmaster receipts as proof. E.C. Allen of Augusta, Maine, pioneered the periodical ‘list’ publication. He died in 1892 leaving twelve periodicals with an aggregate circulation of over a million, and a record of having satisfied the post office as to the veracity of his subscription list. Samuel W. Lane bought Allen’s list in 1894, but he pruned the number of publications to five: Golden Moments (begun 1880), Sunshine (1886), Illustrated Family Herald (1876), National Farmer and Home Magazine (1879) and People’s Literary Companion (1869). Heavy card, 3”x5”