Guinness publicity booklet, "A Guiness Sportfolio"

Item Details

Rare Guinness "a Guiness Sportfolio" publicity booklet, 1950.

One of the series of annual publicity booklets that were issued by the Dublin and London brewing company of Guinness and issued to people such as doctors so as to sell the benefits of the company’s stout. The booklets were produced to a very high standard of illustration, printing and publishing and this, focusing on the popular sports of the day.  It is set up with a page devoted to the sports of that month, including January - Ice skating, February  - fishing, March - horse racing, April - mountain climbing, May - wood bowling, June - boating, Mid-summer - cricket, July - tennis, August - yachting, September - shooting, October - rugby, November - fox hunting and December - feasting with family for the holidays.  Other sports are represented in smaller vignettes - archery, croquet

The illustrations are by Antony Groves-Raines. The booklet was designed by Guinness’s long-standing advertising agency, S H Benson Ltd, who were behind much of the striking and memorable Guinness advertising of the day. It is printed on high quality paper from John Dickinson & Co Ltd., and printed by John Waddington Ltd. Leeds, England.

Very Good Condition, approximately 9" x 6"