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Carpe Diem Fine Books, ABAA

The Amazing San Lorenzo Valley in the Heart of the Beautiful Santa Cruz Mountains Where the World Relaxes and Plays
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The Amazing San Lorenzo Valley in the Heart of the Beautiful Santa Cruz Mountains Where the World Relaxes and Plays

$100

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Item Details

[Santa Cruz, CA], Chamber of Commerce, ca. 1940s

8vo. [40] pp. Fold-out map. Illustrated with photographs of the region's redwood forests, mountain scenery, and tourist attractions, together with advertisements for local businesses and accommodations. Stiff staple-bound illustrated wrappers in fine condition. Uncommon tourist booklet promoting the beauty and attractions of the San Lorenzo Valley, including Felton, Big Basin, Zayante, Boulder Creek, Ben Lomand, Santa Cruz and nearby Big Basin Redwoods State Park.

An appealing example of mid-twentieth-century California tourism ephemera, documenting the San Lorenzo Valley's development as a popular vacation destination for residents of the San Francisco Bay Area and beyond. Of particular interest for its contemporary advertisements and folding map, which provide a record of the valley's commercial and recreational landscape.

 

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