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Cocaine: Coca Wine Stimulant Cure-All
Coca-Cola: A Competing 19th Century Narcotic Tonic: Hazard, Hazard & Co., New York City Trade Card
Drugstore Agent: John L. Wischerth, Pharmacist & Chemist, 1076 Bedford cor. Greene Aves., Brooklyn, N.Y.
$275
Item Details
Approx. 4.25 x 5.5 inches, Hazard, Hazard & Co., New York, 19th Century Patent Medicine
Coca-Cola was originally a competing Coca Wine "Brain Tonic" !
Scarce Early Variant: This version calls the product "Hazard" 2x/
Wine of Coca, Hazard, Hazard & Co., New York (vs. "Caswell & Hazard")
COCAINE / 19th Century Patent Medicine
Approx. 4.25 x 5.5 inches
Condition... as shown; t
"It is a powerful Muscular and Nerve Tonic giving unusual power of Endurance in both
=========================================
Was almost the same as Coca-Cola!
This Hazard company is NOT directly related to the Coca Cola company,
but this card is a great historically related "go-with" item for understanding the birth of Coca-Cola:
Coca-Cola was originally a competing "Brain Tonic," also with "Coca" contents similar to this NY Coca Wine!
NOTE: The famous "Dr. Pemberton's French Wine Coca" of Atlanta evolved into...
... "Coca-Cola... The Ideal Brain Tonic.".
================ Contents of the Coca Wine advertising on this card:
Analysis of Caswell, Hazard & Co. Coca Wine (a.k.a. Hazard, Hazard & Co.) determined that in the 1880's, this
"Coca Wine" was over 15 percent alcohol... and contained 118 milligrams of cocaine per bottle!
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Dave Cheadle Card Store
Dave Cheadle
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Higher resolution scans of any listed items are available upon request for closer inspection of details, condition, or flaws as needed. My passion for collecting and dealing began at flea markets and antique shows in the 1970's. I've been on ebay for over 25 years, with more than 1,000 cards always available 24-7 as "Buy It Now" at the Dave Cheadle Card Store on ebay. Cards from common to rare are added to my ebay store almost daily. As the co-founder the Trade Card Collectors Association, and as the founding editor of the Advertising Trade Card Quarterly journal, I've been at the heart of the trade card world for decades. I've published over 150 articles on trade cards in magazines ranging from Sports Collectors Digest to Victorian Decorating and Lifestyles, as well as numerous books, including the field's best-selling classic: "Victorian Trade Cards - Historical Reference and Value Guide," by Dave Cheadle